Social Media Marketing Course

Become a Certified Social Media Marketer and learn how to build, manage, and grow impactful campaigns across platforms like Instagram, Facebook, LinkedIn, YouTube, and X (Twitter). Learn paid ads, content strategy, analytics, and tools to drive real engagement and conversions.

Key Highlights

Live Sessions by Social Media Experts & Brand Strategists

100+ Hours of Training with Real Campaign Simulations

15+ Social Media Projects & Platform-Specific Ad Campaigns

Tools : Meta Business Suite, Canva, Buffer, Google Analytics

About the Social Media Marketing Course Overview

Social media is a vital channel for brand building and revenue generation. This course is designed to help individuals and business owners become strategic content creators, paid ad managers, and community builders. Whether you’re growing a personal brand or running campaigns for clients, this program teaches how to optimize every post, story, and ad for business results.

What Courses Will This Program Offer?

This 8-module course covers both organic growth strategies and paid social advertising across all major platforms.

Course Curriculum

Online Instructor-led Interactive Sessions:

Course 1: Social Media Marketing Fundamentals & Strategy Framework
Course 2: Content Creation – Reels, Stories, Carousels & Copywriting
Course 3: Platform Deep-Dive – Facebook, Instagram, LinkedIn, YouTube, X (Twitter)
Course 4: Influencer & Community Marketing Strategy
Course 5: Paid Social Media Ads – Meta Ads, LinkedIn Ads, YouTube Ads
Course 6: Social Media Tools – Buffer, Canva, Hootsuite, Meta Suite
Course 7: Analytics, Reporting & Growth Optimization
Course 8: Social Media Trends, AI Tools & Branding Integration
Capstone Project: Build & Launch a Cross-Platform Social Campaign for a Business or Product

What Skills Will You Master in This Course?

You’ll gain hands-on experience in creating and managing full-scale social strategies that convert:

Social Media Strategy Development: Content calendars, campaign goals, KPIs
Visual Content Creation: Posts, short videos, thumbnails, and animations
Platform Mastery: Best practices for each major platform
Paid Ads Management: Targeting, budgeting, A/B testing
Hashtag & Trend Optimization: Use real-time trends for reach
Community Building: Comments, DMs, user-generated content
Influencer Collaboration: Outreach, negotiation, co-marketing
Content Repurposing: Multichannel distribution strategies
Reporting & Analytics: CTR, engagement, ROI, CAC, CPM
Brand Voice & Copywriting: Writing with consistency across platforms

Why Pursue a Career in Social Media Marketing?

Social media marketing is one of the fastest-growing and highest-ROI fields in digital marketing. Every brand—big or small—is looking for experts who can drive awareness, engagement, and conversion via organic content and paid advertising. It’s a versatile career path, ideal for freelancers, agencies, and in-house roles.

What Does a Social Media Marketer Do?

Plan and execute content strategies
Run ad campaigns that align with business objectives
Engage with the audience to build a brand community
Analyze performance and optimize based on metrics
Collaborate with designers, influencers, and ad buyers

You’ll be equipped to run your own freelance business, agency role, or in-house social campaigns in just 2–3 months.

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Skills Covered in This Course

Social Media Strategy Building
Content Calendar Planning
Instagram Reels & Carousels
Facebook & Meta Business Suite
LinkedIn for B2B Growth
YouTube Shorts & Thumbnails
Copywriting for Engagement
Hashtag Strategy & Trend Spotting
Canva Design Tools
Paid Ad Campaign Setup (Meta, LinkedIn, YouTube)
Target Audience Research
A/B Testing in Ads
Influencer Marketing Strategy
Buffer & Hootsuite Automation
Analytics & Insights (CTR, CPM, CAC)
Campaign ROI Tracking
UGC & Community Management
Social Media Branding Consistency
Crisis Management on Social Media
KPI Reporting & Dashboards
Engagement Optimization
Scheduling Tools
Trend Forecasting
AI Tools for Social (ChatGPT, Jasper, etc.)
Social Listening Techniques

Companies That Believe in Our Alumni

150+

Hiring Partners

1000+

Career Transitions

70 to 80%

Average Salary Hike

20 Lakhs Highest Salary

Highest Salary

Why people choose DSIFD School for their career

The Social Media Marketing Course was detailed and beginner-friendly. I loved the tips for growing on LinkedIn and YouTube too. Now I manage multiple business pages and feel confident creating paid and organic campaigns.

Before this course, I struggled with planning and scheduling social media content. The step-by-step modules made everything so clear. I’ve already landed a job as a social media executive in a marketing agency!

This course helped me understand how to run successful ad campaigns on social media. I learned about audience targeting, content calendars, and analytics tools. My client’s brand engagement has increased noticeably!

I enrolled in the Social Media Marketing Course to grow my small business online. The strategies for Instagram and Facebook were so practical and easy to follow. Now I create engaging posts and have doubled my followers!

Social Media Marketing Course

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