Pay-Per-Click (PPC) Advertising Course

Structured into 7 targeted modules, this course gives you hands-on training in paid search, display ads, retargeting, and budget optimization.

Online Instructor-led Interactive Sessions:

• Course 1: Introduction to PPC & Performance Marketing

• Course 2: Google Ads Ecosystem – Search, Display, Shopping, and Video

• Course 3: Keyword Research & Campaign Structuring

• Course 4: Ad Copywriting, Extensions, and Creative Best Practices

• Course 5: Conversion Tracking, Remarketing & Audience Targeting

• Course 6: Budget Management, Bidding Strategies, and A/B Testing

• Course 7: Google Ads Reporting, Optimization & Quality Score

• Capstone Project: Plan, Launch & Analyze a Full-Funnel PPC Campaign with Real KPIs

This course prepares you to manage and scale PPC campaigns with confidence:

• Google Ads Setup: Account creation, structure, billing & linking analytics

• Search Campaigns: Keyword targeting, ad ranking, match types

• Display & Video Ads: Visual campaigns, placements, brand awareness

• Keyword Planning: Use tools like Google Keyword Planner & SEMrush

• Conversion Tracking: Setup with Google Tag Manager & GA4

• Audience Targeting: Custom audiences, in-market segments & demographics

• A/B Testing: Headlines, CTAs, landing pages

• Bid Strategy: Manual vs automated bidding, CPC vs CPA

• Retargeting & Remarketing Lists: Re-engage website visitors

• Ad Performance Analysis: CTR, CPC, CPA, Quality Score, and ROI

PPC specialists are critical for companies that want fast, measurable traffic and sales. It’s a high-demand role in digital marketing with great freelancing, agency, and in-house job potential. Paid traffic skills also make you ideal for working with eCommerce brands, SaaS products, and lead-gen businesses.

• Launch and manage ad campaigns across platforms

• Research and target keywords that convert

• Monitor and improve click-through and conversion rates

• Set up tracking and analytics

• Collaborate with SEO, content, and design teams for campaign success

In just 2–3 months, this course equips you to launch professional PPC campaigns with certifications, live campaign experience, and a results-driven portfolio.