Digital Marketing Strategy & Planning Course

The course is structured into 9 modules, each focused on building core strategy and planning skills across various digital marketing functions.

Online Instructor-led Interactive Sessions:

• Course 1: Introduction to Digital Marketing Channels & Planning Frameworks

• Course 2: Setting Goals, KPIs & Defining Target Audiences (B2C & B2B)

• Course 3: SEO & Content Strategy Planning

• Course 4: Social Media Strategy & Organic + Paid Alignment

• Course 5: Paid Media Planning – Search, Display, Video, Shopping

• Course 6: Email & CRM Campaign Strategy

• Course 7: Budget Allocation, Media Mix Modeling & Funnel Mapping

• Course 8: Campaign Reporting, Dashboards & Optimization Cycles

• Course 9: Digital Brand Positioning, Voice, & Competitor Benchmarking

• Capstone Project: Build a 360° Digital Marketing Strategy for a Real or Simulated Brand

By the end of this course, you’ll be able to design, manage, and measure integrated digital strategies that drive ROI:

• Goal-Driven Planning: Align campaigns with business objectives and customer journeys

• Funnel Thinking: Build top, middle, and bottom-of-funnel touchpoints

• Channel Strategy: Assign roles to SEO, PPC, email, content & social in an integrated plan

• Customer Segmentation: Create buyer personas and messaging frameworks

• Budget & Timeline Management: Allocate spend across channels based on expected return

• Performance Optimization: Monitor, adjust, and scale winning campaigns

• Marketing Calendar: Plan multi-channel campaigns around launches, events, and seasons

• Competitor Analysis: Benchmark tactics, tone, frequency, and spend

Strategists are at the heart of digital marketing teams. They connect business goals with digital execution, making this a high-value and high-impact role across agencies, startups, and large enterprises. Career paths include roles like Digital Strategist, Marketing Manager, Growth Marketer, and CMO track positions.

• Conduct market and audience research

• Set measurable goals and map the customer journey

• Choose the right platforms and channels for each goal

• Create content and ad strategies that align with intent

• Analyze campaign performance and adjust accordingly

• Present dashboards, reports, and strategic recommendations to stakeholders

You’ll be ready to build client strategies or in-house digital plans in just 2–3 months, with frameworks, templates, and certification support.