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Email Marketing Automation Course

Become a Certified Email Marketing Specialist and master the tools, strategies, and automations required to build high-converting, personalized email campaigns. Learn how to use AI, segmentation, and automation workflows to drive leads, sales, and engagement at scale.

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Key Highlights

Live Sessions by Digital Marketing Experts

60+ Hours of Instructor-Led + Self-Paced Training

15+ Campaign Projects & Email Flow Simulations

Tools : Mailchimp, HubSpot, Klaviyo, Active Campaign

About the Email Marketing Automation Course Overview

Email marketing remains one of the highest-ROI digital channels. This course teaches you how to create personalized journeys, behavior-based triggers, and advanced automation flows that drive engagement and conversions. You’ll learn how to write effective copy, segment lists, analyze KPIs, and use leading tools to automate campaigns at scale.

What Courses Will This Program Offer?

The course is structured into 7 strategic modules to cover content creation, segmentation, tools, testing, and automation workflows.

 

Course Curriculum

Online Instructor-led Interactive Sessions:

  • Course 1: Fundamentals of Email Marketing & Funnel Strategy

  • Course 2: Audience Segmentation & Email List Building Techniques

  • Course 3: Writing High-Converting Emails (Subject, CTA, Copywriting)

  • Course 4: Automation Workflows – Welcome, Cart Abandonment, Lead Nurturing

  • Course 5: Tools Mastery – Mailchimp, Klaviyo, HubSpot, ActiveCampaign

  • Course 6: A/B Testing, Deliverability & Email Performance Optimization

  • Course 7: Compliance, Privacy & Spam Regulations (GDPR, CAN-SPAM)

  • Capstone Project: Design and Launch a Multi-Step Automated Email Journey for an E-commerce or SaaS Brand

What Skills Will You Master in This Course?

This course will help you build, track, and optimize end-to-end email marketing strategies:

  • Email Funnel Strategy: Awareness to conversion through strategic flows

  • Behavioral Segmentation: Target based on user behavior and preferences

  • Automation Triggers: Time-based, behavior-based, and event-driven sequences

  • Tool Setup & Integration: Manage email campaigns from CRM and e-commerce

  • Copywriting for Conversion: Write compelling subject lines and email body content

  • A/B Testing: Optimize open rates, click-through rates, and conversion rates

  • Analytics & Reporting: Track KPIs like CTR, open rate, bounce, and ROI

  • Deliverability: Avoid spam folders, manage sender reputation

  • Compliance: Learn data privacy laws and ethical practices

Why Pursue a Career in Email Marketing Automation?

Email is a low-cost, high-ROI marketing channel — and businesses across e-commerce, SaaS, real estate, and coaching are investing heavily in automated and personalized email journeys. Skilled email marketers are in demand for their ability to drive conversions and build loyalty using CRM and marketing tools.

What Does an Email Automation Specialist Do?

    • Set up campaigns and nurture sequences

    • Build and segment email subscriber lists

    • Use tools to create workflows based on user behavior

    • Test and improve open/click rates with data-driven insights

    • Coordinate with sales, content, and product teams

    This course prepares you to become an email automation expert in 2–3 months, with hands-on training and live campaign experience.

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✅ 20+

Skills Covered in This Course

  • Email Marketing Strategy
  • Lifecycle Email Sequences
  • Drip Campaigns
  • Behavioral Segmentation
  • Lead Nurturing Flows
  • Conversion Copywriting
  • Triggered Email Automation
  • A/B Testing Techniques
  • Email Deliverability Optimization
  • Email List Management
  • Email Tools (Mailchimp, Klaviyo, HubSpot, ActiveCampaign)
  • CRM Integration
  • Campaign Analytics & Reporting
  • Open Rate & CTR Optimization
  • Bounce & Spam Reduction
  • Cart Abandonment Automation
  • GDPR & CAN-SPAM Compliance
  • Template Design Best Practices
  • Dynamic Personalization (Tags, Logic)
  • Multichannel Integration (SMS + Email)
Companies That Believe in Our Alumni
150+

Hiring Partners

1000+

Career Transitions

70 to 80%

Average Salary Hike

20 Lakhs Highest Salary

Highest Salary

Why people choose DSIFD School for their career
The Email Marketing Automation Course was exactly what I needed to level up my marketing skills. I learned how to build effective email funnels and automate my campaigns. My open rates and conversions have improved significantly!
Sneha Kapoor
Before this course, I didn’t even know where to start with email automation. The lessons were super clear and easy to implement. I now handle all my clients’ newsletters and drip campaigns with confidence.
Ravi Choudhary
I joined this course to add more value to my freelance services. The practical templates and case studies were a huge plus. Thanks to this training, I landed a part-time job as an email marketing specialist!
Anjali Patel
This course taught me how to write better subject lines, segment my audience, and set up automated workflows. I can now create personalized emails that feel human but run on autopilot. Highly recommended for any digital marketer!
Karan Singh
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Gain industry-ready skills and unlock high-paying opportunities!

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